{"id":7860,"date":"2025-11-01T08:41:53","date_gmt":"2025-11-01T08:41:53","guid":{"rendered":"https:\/\/margbooks.com\/blogs\/?p=7860"},"modified":"2025-11-01T08:41:57","modified_gmt":"2025-11-01T08:41:57","slug":"how-to-analyze-business-performance-using-accounting-rate-of-return","status":"publish","type":"post","link":"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/","title":{"rendered":"How to Analyze Business Performance Using Accounting Rate of Return?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1c6e70;color:#1c6e70\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1c6e70;color:#1c6e70\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#What_Is_Accounting_Rate_of_Return\" title=\"What Is Accounting Rate of Return?\">What Is Accounting Rate of Return?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#ARR_Formula\" title=\"ARR Formula\">ARR Formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Example\" title=\"Example:\">Example:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Step-by-Step_Process_to_Calculate_ARR\" title=\"Step-by-Step Process to Calculate ARR\">Step-by-Step Process to Calculate ARR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Step_1_Identify_the_Investment\" title=\"Step 1: Identify the Investment\">Step 1: Identify the Investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Step_2_Estimate_Annual_Accounting_Profit\" title=\"Step 2: Estimate Annual Accounting Profit\">Step 2: Estimate Annual Accounting Profit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Step_3_Determine_Average_Investment\" title=\"Step 3: Determine Average Investment\">Step 3: Determine Average Investment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Step_4_Apply_the_ARR_Formula\" title=\"Step 4: Apply the ARR Formula\">Step 4: Apply the ARR Formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Step_5_Interpret_the_Result\" title=\"Step 5: Interpret the Result\">Step 5: Interpret the Result<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Bullet_Summary\" title=\"Bullet Summary:\">Bullet Summary:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Example-2\" title=\"Example:\">Example:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Why_ARR_Is_Important_for_Indian_Businesses\" title=\"Why ARR Is Important for Indian Businesses?\">Why ARR Is Important for Indian Businesses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Factors_Affecting_ARR_for_Indian_Businesses\" title=\"Factors Affecting ARR for Indian Businesses\">Factors Affecting ARR for Indian Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#How_MargBooks_Makes_Tracking_ARR_Easy\" title=\"How MargBooks Makes Tracking ARR Easy?\">How MargBooks Makes Tracking ARR Easy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Connecting_ARR_With_GST_Billing_Software\" title=\"Connecting ARR With GST Billing Software\">Connecting ARR With GST Billing Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Key_Takeaways_for_Business_Owners\" title=\"Key Takeaways for Business Owners\">Key Takeaways for Business Owners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/margbooks.com\/blogs\/how-to-analyze-business-performance-using-accounting-rate-of-return\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>The Accounting rate of return (ARR) is one important financial estimate for the Indian business owner to measure the profitability of investments. It determines the expected amount of accounting profit each year in comparison to the original investment. Unlike cash flow based measures, ARR looks at net income, making it useful for companies that desire to measure long term returns on assets.<\/p>\n\n\n\n<p>Small businesses, retailers and service providers, in India, often use ARR for comparing the projects or investments and for taking informed decisions. It is by knowing ARR that businesses are able to analyze which ventures are likely to offer better profits. Tools such as MargBooks can make the process of tracking these returns and ensuring that they are more accurate.<\/p>\n\n\n\n<div class=\"btn-div\">\n\n    <a href=\"https:\/\/me9.in\/MBB\" class=\"marg-btn\" target=\"_blank\" rel=\"noopener\">Get Online Accounting Software<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Accounting_Rate_of_Return\"><\/span><strong>What Is Accounting Rate of Return?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Accounting rate of return is used to measure the expected rate of return for an investment based on a comparison of accounting profits to the average or initial investment. It helps the business owners determine the kind of project\/assets that will provide better profitability in the long run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ARR_Formula\"><\/span><strong>ARR Formula<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Calculating ARR has the following steps to ensure accurate assessment of business performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ARR (%) = Average Annual Accounting Profit \/ Initial Investment \u00d7 100<\/li>\n\n\n\n<li>ARR (%) = Average Annual Accounting Profit \/ Average Investment \u00d7 100<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example\"><\/span><strong>Example:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A small Indian bakery invests \u20b910 lakh in a new oven. The expected accounting profit is \u20b92 lakh annually.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ARR = (2,00,000 \/ 10,00,000) \u00d7 100 = 20%<\/li>\n<\/ul>\n\n\n\n<p>This means the bakery expects a 20% return each year on this investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step-by-Step_Process_to_Calculate_ARR\"><\/span><strong>Step-by-Step Process to Calculate ARR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Calculate the total cost of the asset or the project. For example, a local clothing store that is buying clothes, keeping tabs in <a href=\"https:\/\/margbooks.com\/gst-billing-software.html\">GST billing software<\/a> or a small clothing manufacturer buying machinery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Identify_the_Investment\"><\/span><strong>Step 1: Identify the Investment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider net income before tax and interest (not net income). Use historical data or revenue and expenses projections.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Estimate_Annual_Accounting_Profit\"><\/span><strong>Step 2: Estimate Annual Accounting Profit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider net profit before tax and interest. Use historical data or projected revenue and expenses.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Determine_Average_Investment\"><\/span><strong>Step 3: Determine Average Investment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If the investment depreciates over time, calculate the average:<\/li>\n\n\n\n<li>Average Investment = (Initial Investment + Residual Value) \/ 2<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Apply_the_ARR_Formula\"><\/span><strong>Step 4: Apply the ARR Formula<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the formulas mentioned above to calculate ARR percentage.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Interpret_the_Result\"><\/span><strong>Step 5: Interpret the Result<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher ARR indicates better profitability.<\/li>\n\n\n\n<li>Compare ARR with the company\u2019s required rate of return or alternative investments.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bullet_Summary\"><\/span><strong>Bullet Summary:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify initial investment<\/li>\n\n\n\n<li>Calculate annual accounting profit<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Determine average investment<\/li>\n\n\n\n<li>Apply ARR formula<\/li>\n\n\n\n<li>Interpret ARR for decision-making<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example-2\"><\/span><strong>Example:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A small service-based business in Pune invests \u20b95 lakh in a new software subscription expected to generate \u20b91 lakh profit yearly.<\/li>\n\n\n\n<li>ARR = (1,00,000 \/ 5,00,000) \u00d7 100 = 20%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_ARR_Is_Important_for_Indian_Businesses\"><\/span><strong>Why ARR Is Important for Indian Businesses?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Understanding Accounting rate of return helps the business owners to make informed financial decisions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Used for the summary estimation of the profitability of investment.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Useful for the comparison of many projects or equipment purchases.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helps in Budgeting and long term planning.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improves transparency of reporting profits.<\/li>\n<\/ul>\n\n\n\n<p>A small store in Mumbai that sells garments, is choosing between purchasing a new stitching machine or an inventory management system. Calculating ARR for both of the options provides clearer insight into which investment can generate higher returns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factors_Affecting_ARR_for_Indian_Businesses\"><\/span><strong>Factors Affecting ARR for Indian Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a number of variables that can affect ARR outcomes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost of Investment: The higher the initial cost less will be the ARR if profits are same.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accounting Profit: Fluctuating sales and expenses have a direct effect on ARR.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Depreciation Method: Straight-line or reducing balance impact on average investment &#8211;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Economic Conditions: Inflation and the demand and competition of locals can affect the profits.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taxation: Taxation expenses for corporates and GST are deducted from the net profit.<\/li>\n<\/ul>\n\n\n\n<p>A small Mumbai restaurant might experience lower ARR in the months of monsoon owing to lower footfall of traffic, even though the cost of investment is the same.<\/p>\n\n\n\n<div class=\"btn-div\">\n\n    <a href=\"https:\/\/me9.in\/MBB\" class=\"marg-btn\" target=\"_blank\" rel=\"noopener\">Get Cloud-Based GST billing Software<\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_MargBooks_Makes_Tracking_ARR_Easy\"><\/span><strong>How MargBooks Makes Tracking ARR Easy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Calculating ARR manually is a tedious process. MargBooks eases the process of tracking finances and helps Indian business owners track profitability efficiently.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracks accounts profit automatically.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Approves and maintains proper records of investments and asset depreciation.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produces ARR reports for informed decision making.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrates with the GST billing module and accounting module to achieve compliance.<\/li>\n<\/ul>\n\n\n\n<p>One Delhi-based retailer uses <a href=\"https:\/\/margbooks.com\/online-accounting-software.html\">accounting software<\/a> for keeping a check on the profit from various stores. It gives ARR calculations from each of the branches to the owner to determine where to expand next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connecting_ARR_With_GST_Billing_Software\"><\/span><strong>Connecting ARR With GST Billing Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Accurate accounting is key to be able to calculate accounting rate of return. Using the GST billing software ensures that all the sales, purchases and taxes are duly recorded.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transparent financial tracking helps improve the accuracy of calculating ARR.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compliance with GST regulations eliminates errors in accounting profits.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allows to gain real-time insight into the profitability of various products or services.<\/li>\n<\/ul>\n\n\n\n<p>A Bangalore-based stationery supplier uses GST billing software that is integrated with MargBooks to keep track of all transactions and, hence, have more reliable ARR reports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways_for_Business_Owners\"><\/span><strong>Key Takeaways for Business Owners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While applying Accounting rate of return, the business owners in India should remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whereas preferably, always use accurate accounting data.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare the ARR with the returns on alternative investments<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider economic and industry-specific factors which affect profits.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taking note of tracking software can help automate ARR tracking.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Accounting rate of return is a simple but powerful tool for the evaluation of investment profitability. It assists Indian enterprise proprietors in contrasting ventures, assigning assets, and arranging for future development. Using ARR in conjunction with GST billing software and accounting software helps in getting the right calculations and financial management.&nbsp;<\/p>\n\n\n\n<p>Tools such as <a href=\"https:\/\/margbooks.com\/\">MargBooks software<\/a> make it easier to track, report, and make decisions that give businesses confidence in their decision. Whether it is owning a retail store, a manufacturing unit, or a service-based business, getting to grips with ARR helps to develop better and clearer financial performance and enhances overall performance. Smart utilization of ARR means better-informed investments and more profits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Accounting rate of return (ARR) is one important financial estimate for the Indian business owner to measure the profitability of investments. It determines the expected amount of accounting profit each year in comparison to the original investment. Unlike cash flow based measures, ARR looks at net income, making it useful for companies that desire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[32],"tags":[57,86,54,201],"class_list":["post-7860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","tag-cloud-based-accounting-software","tag-gst-billing-software","tag-online-accounting-software","tag-online-billing-software"],"blocksy_meta":[],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return-150x150.jpg",150,150,true],"full":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return.jpg",1200,576,false]},"categories_names":{"32":{"name":"Accounting","link":"https:\/\/margbooks.com\/blogs\/category\/accounting\/"}},"tags_names":{"57":{"name":"cloud based accounting software","link":"https:\/\/margbooks.com\/blogs\/tag\/cloud-based-accounting-software\/"},"86":{"name":"gst billing software","link":"https:\/\/margbooks.com\/blogs\/tag\/gst-billing-software\/"},"54":{"name":"online accounting software","link":"https:\/\/margbooks.com\/blogs\/tag\/online-accounting-software\/"},"201":{"name":"online billing software","link":"https:\/\/margbooks.com\/blogs\/tag\/online-billing-software\/"}},"comments_number":"0","wpmagazine_modules_lite_featured_media_urls":{"thumbnail":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return-300x300.jpg",300,300,true],"cvmm-medium-plus":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return-305x207.jpg",305,207,true],"cvmm-portrait":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return-400x576.jpg",400,576,true],"cvmm-medium-square":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return-600x576.jpg",600,576,true],"cvmm-large":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return-1024x576.jpg",1024,576,true],"cvmm-small":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return-130x95.jpg",130,95,true],"full":["https:\/\/margbooks.com\/blogs\/wp-content\/uploads\/2025\/11\/Accounting-rate-of-return.jpg",1200,576,false]},"_links":{"self":[{"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/posts\/7860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/comments?post=7860"}],"version-history":[{"count":1,"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/posts\/7860\/revisions"}],"predecessor-version":[{"id":7862,"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/posts\/7860\/revisions\/7862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/media\/7861"}],"wp:attachment":[{"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/media?parent=7860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/categories?post=7860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/margbooks.com\/blogs\/wp-json\/wp\/v2\/tags?post=7860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}